Have you heard the expression “The cream will always rise to the top”? Its a cliche for a reason … BE THE CREAM!!!!!
9 times out of 10, issues with making money have to do with presentation and how much time and energy are invested into building your brand.
YOUR CLIENTS WILL ONLY TAKE YOU AS SERIOUSLY AS YOU TAKE YOURSELF.
How much money have you invested in your business?
Do you have a professionally done website and outstanding photos?
How much time did you spend on writing your content?
How much do you really know about who you want to be working with?
When you have a strong brand it is impervious to BS. I know because I have worked with clients to create this and have seen proven results (more money working less hours effortlessly). You can charge what you want and what you feel is appropriate for your services with little to no regard for what anyone else is doing as long as you take the time and invest in your business.
What does that look like?
YOU AS A BRAND!
There are things about you that make you unique … HIGHLIGHT THOSE THINGS and let your specialties shine in everything you do. When you make a business decision, ask yourself: Does that fit into my brand? DO NOT keep adjusting your brand to suit everything ~ it doesn’t work that way. Identify your brand and then make sure what you do fits. This does not mean you can’t refresh your brand or periodically change it up. Those who are known for one thing are talked about more than those who think they can do everything.
Get new images seasonally. Consumer feelings change seasonally and seasonal-appropriate imagery is potent and it works. New pictures every 3 months. Remember EVOCATIVE is far more powerful than provocative.
Do you have a professional website? Are you sure? Did you use some free escort site to create it or did you contract an authority in web design to create it for you?
A website is like a home you bring the consumer into. If your target market is men, then keep that in mind when creating your website (including your color choices). The successful client you want to see probably hired someone to build the website for their successful businesses and will respond to a professionally and artfully crafted web presence. ALSO … Your website should not just represent you, it should speak to your niche market.
IDENTIFYING YOUR NICHE!
Speaking of Niche market … Have you identified yours?
By identifying specifically the kind of consumer you want to work with, you can use this information to guide every single step to ensure you are speaking directly to them. A finance guy and a techie speak very different languages and your job is to figure out who you feel better working with and speak directly to them. The more you are able to connect with your client through your marketing the better your chances are that they will call. Speaking the language of your perfect client will also let others who aren’t your client know to be on their merry way. Working with your perfect client also ensures a successful session, pretty much guaranteeing a return appointment.
Trust me it works. Read here: http://money.cnn.com/2013/04/15/technology/silicon-valley-sex-workers/index.html
For every instance of the word “I” remember to also you the word “you”… content is a conversation between you and the visitor to your site or ad and no one likes to listen to someone talk all about themselves. Remember to reach out and address the person reading. Also put your content on a diet … no more than 30 seconds per page and less than 17 words per sentence. Find way to say more potent things in a lesser amount of space. For every two paragraphs of info you need to include a picture …
AND FINALLY A STRATEGIC MARKETING PLAN …
Do an internet search like a client would on Google, Bing, Yahoo and AOL. Google has about 75% market share, however the others are being utilized regularly as well for searches. List your attribute, service, and city key words and do various internet searches based on those (for example, “busty blonde escort nyc”) and then note the advertisers that come up on the first page.
Carefully look at each of those websites. Things you should look for:
~ Are there other quality advertisers in your area?
~ Are there third party banner advertising driving traffic AWAY from your ads?
Next review costs compared to exposure optimization. How much do you pay for how much exposure? Places like Eros Guide in NYC get expensive when you start adding upgrades like VIP or secure placement just to get a minimum amount of exposure.
Next, set up a marketing tracking system and ask every person who emails you or calls you where they saw your ad. If it is a new advertiser like SLIXA.com ask them how they found them. Track the results over a 3 month period. Things to include are: name, phone number, where they saw the ad, did they book, did they show up, multi-hour, did they return?
Any ad you place should pay for itself and make you money. 80% of your marketing budget should be invested in the advertiser that is yielding the best results.
I am planning on writing more in depth on each of these subjects. I have been doing business consulting in the industry for 8 years and have worked with hundreds and I also teach classes. I have screened for various clients as well so I have literally had conversations with thousands of consumers.
If you have a question about your business, shoot me an email to my inbox.
BE THE CREAM!!!